PayNinja
UK payroll and bookkeeping: a full brand system built around a stealth-mode ninja theme, and a product spec detailed enough to hand straight to engineering.
The brief
PayNinja needed a brand that didn't feel like every other accountancy firm, and a product that could genuinely automate the boring parts of payroll and bookkeeping rather than just look good doing it. Tagline: “Payroll & Bookkeeping. Handled in Stealth Mode.”
The brand
- A wordmark where the final letter becomes an actual ninja mask, and the dots become six-point shuriken stars
- Palette built around a signature green alongside black, white, and three greys; typeface Poppins
- An 8-second logo animation storyboard, from shuriken becoming letters through to a katana-slash reveal
The product
- A single client-facing app, no separate admin app, just a staff “Switch to Admin” mode
- An auto-quote engine: straightforward cases go straight to instant checkout, edge cases get manually priced inside the same thread
- One shared live-chat-style thread per case, from upload through e-signature, payment, and delivery
- A calculation engine built for the services that can genuinely be automated end to end, rather than just collecting documents and passing them to a human
Stack & tools
Brand systemProduct specStripe
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